Qualitative research methods in public relations and marketing communications

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Bibliographic Details
Main Author:	Daymon, Christine 1952-
Other Authors:	Holloway, Immy
Format:	Book
Published:	London Routledge 2002
Subjects:	Qualitative research Marketing research > Methodology Corporations > Public relations > Research > Methodology
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HD59 \|b .D347 2002
100	1	#	\|a Daymon, Christine \|d 1952-
245	1	0	\|a Qualitative research methods in public relations and marketing communications \|c Christine Daymon and Immy Holloway
260	#	#	\|a London \|b Routledge \|c 2002
300	#	#	\|a viii, 293 p. \|b ill. \|c 24 cm
504	#	#	\|i aIncludes bibliographical references and index \|a IaIncludes bibliographical references and index
650	#	0	\|a Qualitative research
650	#	0	\|a Marketing research \|x Methodology
650	#	0	\|a Corporations \|x Public relations \|x Research \|x Methodology
700	1	#	\|a Holloway, Immy
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=258901
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