Qualitative research methods in public relations and marketing communications

Qualitative research methods in public relations and marketing communications

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Bibliographic Details
Main Author: Daymon, Christine 1952-
Other Authors: Holloway, Immy
Format: Book
Published: London Routledge 2002
Subjects:
Qualitative research
Marketing research > Methodology
Corporations > Public relations > Research > Methodology
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:viii, 293 p. ill. 24 cm
Bibliography:IaIncludes bibliographical references and index
ISBN:0415222737

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