IMC using advertising and promotion to build brands

IMC using advertising and promotion to build brands

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Bibliographic Details
Main Author:	Duncan, Tom Thomas R. (Author)
Format:	Book
Language:	English
Published:	Boston McGraw-Hill 2002
Series:	The McGraw-Hill/Irwin series in marketing
Subjects:	Brand name products > Management > Marketing
Online Access:	Click Here to View Status and Holdings.
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