International business a managerial perspective
This comprehensive overview of international business is divided into various business functions, making it clear and easy to understand. In every chapter "Culture Quest Insights" into culture, geography, and business lead readers to a multi-media experience of a certain country or region...
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Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
Upper Saddle River, NJ
Prentice Hall
2002
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Edition: | 3rd ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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005 | 202136124710 | ||
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040 | # | # | |a UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HD62.4 |b .G74 2002 |
100 | 1 | # | |a Griffin, Ricky W. |e author |
245 | 1 | 1 | |a International business |b a managerial perspective |c Ricky W. Griffin, Michael W. Pustay |
250 | # | # | |a 3rd ed |
264 | # | 1 | |a Upper Saddle River, NJ |b Prentice Hall |c 2002 |
264 | # | 4 | |c ©2002 |
300 | # | # | |a xxxv, 652 pages |b some colour illustrations |c 28 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
504 | # | # | |a Includes bibliographical references and index |
520 | # | # | |a This comprehensive overview of international business is divided into various business functions, making it clear and easy to understand. In every chapter "Culture Quest Insights" into culture, geography, and business lead readers to a multi-media experience of a certain country or region that provides useful information on the impact of culture on business. Cases specific to each region or country add to the total reading experience. Topics covered include: the world's marketplaces, the international environment, managing international business and business operations. For CEOs, managers, and other executives who need to understand the cultural mores of the global societies with which they do business |
650 | # | 0 | |a International business enterprises |x Management |
700 | 1 | # | |a Pustay, Michael W. |e author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=258650 |
964 | # | # | |c BOK |d 01 |