International business a managerial perspective

This comprehensive overview of international business is divided into various business functions, making it clear and easy to understand. In every chapter "Culture Quest Insights" into culture, geography, and business lead readers to a multi-media experience of a certain country or region...

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Bibliographic Details
Main Authors: Griffin, Ricky W. (Author), Pustay, Michael W. (Author)
Format: Book
Language:English
Published: Upper Saddle River, NJ Prentice Hall 2002
Edition:3rd ed
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Online Access:Click Here to View Status and Holdings.
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250 # # |a 3rd ed 
264 # 1 |a Upper Saddle River, NJ  |b Prentice Hall  |c 2002 
264 # 4 |c ©2002 
300 # # |a xxxv, 652 pages  |b some colour illustrations  |c 28 cm 
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504 # # |a Includes bibliographical references and index 
520 # # |a This comprehensive overview of international business is divided into various business functions, making it clear and easy to understand. In every chapter "Culture Quest Insights" into culture, geography, and business lead readers to a multi-media experience of a certain country or region that provides useful information on the impact of culture on business. Cases specific to each region or country add to the total reading experience. Topics covered include: the world's marketplaces, the international environment, managing international business and business operations. For CEOs, managers, and other executives who need to understand the cultural mores of the global societies with which they do business 
650 # 0 |a International business enterprises  |x Management 
700 1 # |a Pustay, Michael W.  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=258650 
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