Asian branding a great way to fly
Asian Branding is the first definitive guide on how to build global power-brands within Asia.
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| Format: | Book |
| Language: | English |
| Published: |
Singapore
PrenticeHall
2002
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Brand culture 
Brands and Branding Geographies