Asian branding a great way to fly

Asian Branding is the first definitive guide on how to build global power-brands within Asia.

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Bibliographic Details
Main Author:	Batey, Ian (Author)
Format:	Book
Language:	English
Published:	Singapore PrenticeHall 2002
Subjects:	Brand name products Brand management Marketing > Asia
Online Access:	Click Here to View Status and Holdings.
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