Cross-national consumer psychographics
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| Other Authors: | |
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| Format: | Book |
| Published: |
New York
International Business
2000
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | "Co-published simultaneously as Journal of Euromarketing, volume 8, numbers 1/2 1999" |
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| Physical Description: | xvii, 137 p. ill. 22 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0789009625 |
Consumer profiles an introduction to psychographics