Marketing research methodological foundations

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Bibliographic Details
Main Authors:	Churchill, Gilbert A. (Author), Lacobucci, Dawn (Author)
Format:	Book
Language:	English
Published:	Forth Worth Harcourt 2002
Edition:	8th ed
Series:	The Harcourt series in marketing
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
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