Marketing research methodological foundations
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Forth Worth
Harcourt
2002
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| Edition: | 8th ed |
| Series: | The Harcourt series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
|---|---|
| Physical Description: | xxvi, 1006 pages illustrations 26 cm |
| ISBN: | 0030331013 |
Marketing research methodological foundations