Basic marketing research applications to contemporary issues

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Bibliographic Details
Main Author:	Malhotra, Naresh K.
Format:	Unknown
Published:	Upper Saddle River, NJ Prentice-Hall 2002
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.2 \|b .M288 2002
100	1	#	\|a Malhotra, Naresh K.
245	1	1	\|a Basic marketing research \|b applications to contemporary issues \|c Naresh K. Malhotra
260	#	#	\|a Upper Saddle River, NJ \|b Prentice-Hall \|c 2002
300	#	#	\|a xxxiii, 685 p. \|b ill. \|c 26 cm. \|e 1 compact disk
500	#	#	\|a Includes index
650	#	0	\|a Marketing research
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=257309
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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