11 STEPS TO BRAND HEAVEN

11 STEPS TO BRAND HEAVEN

Using religion as a metaphor, Len Weinreich (responsible for campaigns for Habitat, Wrangler jeans and Goodyear tyres) takes the reader on a pilgrimage to the icons of advertising agency/client relationships. He aims to provide the criteria by which to judge agencies and their presentations

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Bibliographic Details
Main Author: Weinreich, Len (Author)
Format: Book
Language:English
Published: London Kogan Page 2001
Subjects:
Brand name products
Teaching
Online Access:Click Here to View Status and Holdings.
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