11 STEPS TO BRAND HEAVEN
Using religion as a metaphor, Len Weinreich (responsible for campaigns for Habitat, Wrangler jeans and Goodyear tyres) takes the reader on a pilgrimage to the icons of advertising agency/client relationships. He aims to provide the criteria by which to judge agencies and their presentations
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
2001
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Using religion as a metaphor, Len Weinreich (responsible for campaigns for Habitat, Wrangler jeans and Goodyear tyres) takes the reader on a pilgrimage to the icons of advertising agency/client relationships. He aims to provide the criteria by which to judge agencies and their presentations |
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| Item Description: | Includes index |
| Physical Description: | xiv, 245 pages illustrations 24 cm |
| ISBN: | 0749435488 9780749435486 |
Brand new brand thinking brought to life by 11 experts who do