Marketing communication principles and practice
A fresh and innovative framework for the management of marketing communication processes focusing on a planned, integrated marketing communication programme
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Routledge
2002
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000nam a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-256978 | ||
| 005 | 202122712117 | ||
| 008 | t2002 a 001 eng D | ||
| 020 | # | # | |a 041523039X |
| 040 | # | # | |a DLC |b eng |c DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.123 |b .V37 2002 |
| 100 | 1 | # | |a Varey, Richard J. |d 1955- |e author |
| 245 | 1 | 0 | |a Marketing communication |b principles and practice |c Richard J. Varey |
| 264 | # | 1 | |a London |b Routledge |c 2002 |
| 264 | # | 4 | |c ©2002 |
| 300 | # | # | |a xxv, 389 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a A fresh and innovative framework for the management of marketing communication processes focusing on a planned, integrated marketing communication programme |
| 650 | # | 0 | |a Communication in marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=256978 |
| 964 | # | # | |c BOK |d 01 |
Marketing communication principles and practice