Marketing communication principles and practice

Marketing communication principles and practice

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A fresh and innovative framework for the management of marketing communication processes focusing on a planned, integrated marketing communication programme

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Bibliographic Details
Main Author: Varey, Richard J. 1955- (Author)
Format: Book
Language:English
Published: London Routledge 2002
Subjects:
Communication in marketing
Online Access:Click Here to View Status and Holdings.
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