Marketing communication principles and practice
A fresh and innovative framework for the management of marketing communication processes focusing on a planned, integrated marketing communication programme
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Routledge
2002
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Summary: | A fresh and innovative framework for the management of marketing communication processes focusing on a planned, integrated marketing communication programme |
|---|---|
| Physical Description: | xxv, 389 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 041523039X |
Marketing communication principles and practice