Graphic design and production technology

• Main Authors: Grenwald, Martin L. 1943- (Author), Luttropp, John C. (Author)
• Format: Book
• Language: English
• Published: New Jersey Prentice Hall 2001
• Subjects: Printing; Graphic arts
• Online Access: Click Here to View Status and Holdings.

 This practical text fills the gap, created by the use of computers, between the traditional job and discipline boundaries and the understanding and cross-disciplinary skills required for designers and production personnel. It deals with not only graphic design and image generation, but also with what happens to the image when it leaves the computer screen. The text contains illustrations and photographs and time-tested, understandable step-by-step explanations of technical subjects and operations. It is well written and precise-it focuses information and delivers it where needed, unlike other texts which tend to overwhelm the reader with complex material. To meet the needs of the changing nature of jobs within the industry, Graphic Design and Production Technology provides valuable information on various production aspects in relation to design which will become increasingly more important as the industry moves towards digital and non-impact printing.