Promotion and integrated marketing communications

Saved in:

Bibliographic Details
Main Author:	Semenik, Richard J.
Format:	Book
Published:	Australia South-Western 2002
Subjects:	Communication in marketing Advertising campaigns
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-256800
020	#	#	\|a 0324062532
090	0	0	\|a HF5837 \|b .S45 2002
100	1	#	\|a Semenik, Richard J.
245	1	1	\|a Promotion and integrated marketing communications \|c Richard J. Semenik
260	#	#	\|a Australia \|b South-Western \|c 2002
300	#	#	\|a xxxix,582 p. \|b ill. (some col) \|c 28 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Communication in marketing
650	#	0	\|a Advertising campaigns
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=256800
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a003.5.1\|\|00260##b003.5.1\|\|00260##c003.5.1\|\|00300##a003.5.1\|\|00300##b003.5.1\|\|00300##c003.5.1\|\|