Promotion and integrated marketing communications
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| Main Author: | |
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| Format: | Book |
| Published: |
Australia
South-Western
2002
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxxix,582 p. ill. (some col) 28 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0324062532 |
Promotion and integrated marketing communication