Broadcast/cable/web programming strategies and practices
In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide students with the most accurate and current information on the techniques and strategies used in the programming industry. The text has helped...
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| Other Authors: | |
| Format: | Book |
| Published: |
Australia
Wadsworth
2002
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| Edition: | 6th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 090 | 0 | 0 | |a PN1992.55 |b .E18 2002 |
| 100 | 1 | # | |a Eastman, Susan Tyler |
| 245 | 1 | 1 | |a Broadcast/cable/web programming |b strategies and practices |c Susan Tyler Eastman and Douglas A. Ferguson |
| 250 | # | # | |a 6th ed |
| 260 | # | # | |a Australia |b Wadsworth |c 2002 |
| 300 | # | # | |a xiv, 466 p. |b ill. |c 24 cm. |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide students with the most accurate and current information on the techniques and strategies used in the programming industry. The text has helped professors teach this course with clear current illustrations and examples, and just right approach of student friendly writing. |
| 650 | # | 0 | |a Radio programs |x Planning |
| 650 | # | 0 | |a Television programs |x Planning |
| 650 | # | 0 | |a Cable television |x Planning |
| 700 | 1 | # | |a Ferguson, Douglas A |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=256536 |
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Broadcast/cable programming strategies and practices