Broadcast/cable/web programming strategies and practices
In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide students with the most accurate and current information on the techniques and strategies used in the programming industry. The text has helped...
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| Format: | Book |
| Published: |
Australia
Wadsworth
2002
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| Edition: | 6th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide students with the most accurate and current information on the techniques and strategies used in the programming industry. The text has helped professors teach this course with clear current illustrations and examples, and just right approach of student friendly writing. |
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| Physical Description: | xiv, 466 p. ill. 24 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 053451295X |
Broadcast/cable programming strategies and practices