Creative marketing communications a practical guide to planning, skills and techniques

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Bibliographic Details
Main Author:	Yadin, Daniel
Format:	Book
Published:	London Kogan Page 2001
Edition:	3rd ed
Subjects:	Advertising Marketing > Management Public relations Communication in marketing Advertising copy
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5823 \|b .Y33 2001
100	1	#	\|a Yadin, Daniel
245	1	1	\|a Creative marketing communications \|b a practical guide to planning, skills and techniques \|c Daniel Yadin
250	#	#	\|a 3rd ed
260	#	#	\|a London \|b Kogan Page \|c 2001
300	#	#	\|a vi, 343 p. \|b ill \|c 21 cm..
500	#	#	\|a Includes index
650	#	0	\|a Advertising
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Public relations
650	#	0	\|a Communication in marketing
650	#	0	\|a Advertising copy
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=256338
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