Marketing communications an integrated approach

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Bibliographic Details
Main Author:	Smith, P. R
Other Authors:	Taylor, Jonathan
Format:	Book
Published:	London Kogan Page 2002
Edition:	3rd ed
Subjects:	Communication in marketing
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Smith, P. R
245	1	0	\|a Marketing communications \|b an integrated approach \|c P. R. Smith with Jonathan Taylor
250	#	#	\|a 3rd ed
260	#	#	\|a London \|b Kogan Page \|c 2002
300	#	#	\|a xi, 640 p. \|b ill. \|c 25 cm
500	#	#	\|a Includes index
650	#	0	\|a Communication in marketing
700	1	#	\|a Taylor, Jonathan
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=256337
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