The marketing plan a step-by-step guide

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Bibliographic Details
Main Author:	Westwood, John 1947-
Format:	Book
Published:	London Kogan Page 2002
Edition:	3rd ed
Subjects:	Marketing > Handbooks, manuals, etc. > Management Marketing > Handbooks, manuals, etc. > Planning
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0749437480
090	0	0	\|a HF5415.13 \|b .W47 2002
100	1	#	\|a Westwood, John \|c 1947-
245	1	4	\|a The marketing plan \|b a step-by-step guide \|c John Westwood
250	#	#	\|a 3rd ed
260	#	#	\|a London \|b Kogan Page \|c 2002
300	#	#	\|a v, 218 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|v Handbooks, manuals, etc. \|x Management
650	#	0	\|a Marketing \|v Handbooks, manuals, etc. \|x Planning
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=256336
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam