The marketing plan a step-by-step guide

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Bibliographic Details
Main Author: Westwood, John 1947-
Format: Book
Published: London Kogan Page 2002
Edition:3rd ed
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:v, 218 p. ill. 23 cm
Bibliography:Includes bibliographical references and index
ISBN:0749437480