E-business and e-commerce for managers
Finally, there's an authoritative, comprehensive manager's guide to every aspect of building and managing a successful e-Business! e-Business and e-Commerce for Managers starts by reviewing today's leading e-Business models, as well as several key industries where e-Businesses offer e...
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New Jersey
Prentice-Hall
2001
©2001 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 0130323640 |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5548.32 |b .D45 2001 |
| 245 | 1 | 1 | |a E-business and e-commerce |b for managers |c H. M. Deitel, P. J. Dietel, K.Steinbuhler |
| 264 | # | 1 | |a New Jersey |b Prentice-Hall |c 2001 |
| 264 | # | 1 | |c ©2001 |
| 300 | # | # | |a xxxvii, 794 pages |b some colour illustrations |c 23 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Finally, there's an authoritative, comprehensive manager's guide to every aspect of building and managing a successful e-Business! e-Business and e-Commerce for Managers starts by reviewing today's leading e-Business models, as well as several key industries where e-Businesses offer especially attractive opportunities, including entertainment, career development, e-Publishing, and online finance. Next, it helps managers address each key strategic and technical component of a successful e-Business. Coverage includes: planning and building a robust Web site infrastructure; deploying effective Internet-based marketing and affiliate programs; using Customer Relationship Management to strengthen customer loyalty; managing online transactions; protecting the security of your site; and much more. The book includes a step-by-step guide to e-Business site building, as well as a full chapter on leveraging new e-Business opportunities associated with the wireless Internet. An appendix features development of a complete Web-based shopping cart application using HTML, JavaScript, VBScript, Active Server Pages, and an Access database. For all managers, business owners, and others who need a comprehensive overview of how to build and manage an e-Business. |
| 526 | 0 | # | |a MIS004 |b IM775 |5 IM |
| 526 | 0 | # | |a E-Business and E-Commerce System |b Master Of Science In Information System Management |5 Faculty of Information Management |
| 650 | # | 0 | |a Electronic commerce |
| 700 | 1 | # | |a Dietel, P.J . |
| 700 | # | # | |a Steinbuhler, K. |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=256074 |
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E-commerce