How to produce successful advertising a guide to strategy, planning and targeting
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| Main Author: | |
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| Format: | Unknown |
| Published: |
London
Kogan Page
2002
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| Edition: | 3rd ed |
| Series: | Marketing in action series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
|---|---|
| Physical Description: | viii, 200 p. 23 cm |
| ISBN: | 0749436344 |
Handbook of successful advertising