Qualitative research methods in public relation and marketing communications
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| Format: | Unknown |
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London
Routledge
2002
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | viii, 293 p. ill. 24 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0415222745 |
Qualitative research methods in public relations and marketing communications 
Using research in public relations applications to program management