Marketing communication principles and practice
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London
Routledge
2002
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-255762 | ||
| 020 | # | # | |a 0415230403 |
| 090 | 0 | 0 | |a HF5415.123 |b .V37 2002 |
| 100 | 1 | # | |a Varey, Richard J. |c 1955- |
| 245 | 1 | 1 | |a Marketing communication |b principles and practice |c Richard J. Varey |
| 260 | # | # | |a London |b Routledge |c 2002 |
| 300 | # | # | |a xxv, 389 p. |b ill. |c 24 cm |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Communication in marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=255762 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
Marketing communication principles and practice