Marketing communication contexts, strategies and applications

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Bibliographic Details
Main Author:	Fill, Chris
Format:	Book
Published:	London Prentice-Hall 2002
Edition:	3rd ed.
Subjects:	Communication in marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0273655000
090	0	0	\|a HF5415.123 \|b .F55 2001
100	1	#	\|a Fill, Chris
245	1	1	\|a Marketing communication \|b contexts, strategies and applications \|c Chris Fill
250	#	#	\|a 3rd ed.
260	#	#	\|a London \|b Prentice-Hall \|c 2002
300	#	#	\|a xxi, 790 p. \|b ill. \|c 26 cm.
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Communication in marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=255713
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