Marketing The One-Semester Introduction

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Bibliographic Details
Main Authors:	Lancaster, Geoffrey A. 1938- (Author), Reynolds, Paul (Author)
Format:	Book
Language:	English
Published:	Oxford BUTTERWORTH HEINEMANN 2002
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Lancaster, Geoffrey A. \|c 1938- \|e author
245	1	1	\|a Marketing \|b The One-Semester Introduction \|c Geoff Lancaster and Paul Reynolds
264	#	1	\|a Oxford \|b BUTTERWORTH HEINEMANN \|c 2002
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300	#	#	\|a v, 436 pages \|b illustrations \|c 24 cm.
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504	#	#	\|a Includes references and index
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700	1	#	\|a Reynolds, Paul \|e author
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