Marketing The One-Semester Introduction

Marketing The One-Semester Introduction

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Bibliographic Details
Main Authors: Lancaster, Geoffrey A. 1938- (Author), Reynolds, Paul (Author)
Format: Book
Language:English
Published: Oxford BUTTERWORTH HEINEMANN 2002
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:v, 436 pages illustrations 24 cm.
Bibliography:Includes references and index
ISBN:0750643811 (paperback)
9780750643818 (paperback)

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