How Asia advertises the most successful campaigns in Asia- Pacific and the marketing strategies behind them

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Bibliographic Details
Main Author:	Aitchison, Jim
Format:	Unknown
Published:	Singapore John Wiley & Sons 2002
Subjects:	Advertising > Asia
Online Access:	Click Here to View Status and Holdings.
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001	wils-255494
020	#	#	\|a 0470820551
090	0	0	\|a HF5813.A74 \|b .A38 2002
100	1	#	\|a Aitchison, Jim
245	1	1	\|a How Asia advertises \|b the most successful campaigns in Asia- Pacific and the marketing strategies behind them \|c Jim Aitchison
260	#	#	\|a Singapore \|b John Wiley & Sons \|c 2002
300	#	#	\|a xviii, 411 p. \|b ill. \|c 26 cm.
500	#	#	\|a Includes index
650	#	0	\|a Advertising \|z Asia
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=255494
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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