Advertising campaign strategy a guide to marketing communication plans

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Bibliographic Details
Main Author: Parente, Donald
Format: Unknown
Published: Fort Worth The Dryden Press 2000
Series:The Dryen Press series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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090 0 0 |a HF5837  |b .A38 2000 
100 1 # |a Parente, Donald 
245 1 0 |a Advertising campaign strategy  |b a guide to marketing communication plans  |c Donald Parente 
260 # # |a Fort Worth  |b The Dryden Press  |c 2000 
300 # # |a xxi,371 p.  |b ill.  |c 24 cm 
490 1 # |a The Dryen Press series in marketing 
500 # # |a Includes index 
650 # 0 |a Communication in marketing 
650 # 0 |a Advertising campaigns 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=255433 
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