Advertising campaign strategy a guide to marketing communication plans

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Bibliographic Details
Main Author:	Parente, Donald
Format:	Book
Published:	Fort Worth The Dryden Press 2000
Series:	The Dryen Press series in marketing
Subjects:	Communication in marketing Advertising campaigns
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5837 \|b .A38 2000
100	1	#	\|a Parente, Donald
245	1	0	\|a Advertising campaign strategy \|b a guide to marketing communication plans \|c Donald Parente
260	#	#	\|a Fort Worth \|b The Dryden Press \|c 2000
300	#	#	\|a xxi,371 p. \|b ill. \|c 24 cm
490	1	#	\|a The Dryen Press series in marketing
500	#	#	\|a Includes index
650	#	0	\|a Communication in marketing
650	#	0	\|a Advertising campaigns
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=255433
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