Effective promotional planning for e-business

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Bibliographic Details
Main Author:	Ace, Cathy
Format:	Book
Published:	Oxford BH 2002
Subjects:	Electronic commerce > Marketing
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5548.32 \|b .A24 2002
100	1	#	\|a Ace, Cathy
245	1	0	\|a Effective promotional planning for e-business \|c Cathy Ace
260	#	#	\|a Oxford \|b BH \|c 2002
300	#	#	\|a 290 p. \|b ill. \|c 26 cm
500	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Electronic commerce \|x Marketing
700	1	#	\|a Ace, Cathy
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=255374
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam