Understanding and designing market research

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Bibliographic Details
Main Author:	Webb, John R. 1949- John Richard
Format:	Book
Published:	Australia Thomson Learning 2002
Edition:	2nd ed
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
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MARC


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100	1	#	\|a Webb, John R. \|c 1949- \|q John Richard
245	1	1	\|a Understanding and designing market research \|c John R. Webb
250	#	#	\|a 2nd ed
260	#	#	\|a Australia \|b Thomson Learning \|c 2002
300	#	#	\|a xiii, 235 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Marketing research
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