INTERNET MARKETING

This text examines the role of technology in the business world. It examines the radical role of electronic marketing, electronic commerce, and other information technology subjects that affect and change the role of marketing on a daily basis

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Bibliographic Details
Main Authors: Sheth, Jagdish N. (Author), Krishnan, Balaji C (Author), Eshghi, Abdolreza (Author)
Format: Book
Language:English
Published: Australia South-Western/Thomson Learning 2001
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