INTERNET MARKETING

This text examines the role of technology in the business world. It examines the radical role of electronic marketing, electronic commerce, and other information technology subjects that affect and change the role of marketing on a daily basis

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Bibliographic Details
Main Authors: Sheth, Jagdish N. (Author), Krishnan, Balaji C (Author), Eshghi, Abdolreza (Author)
Format: Book
Language:English
Published: Australia South-Western/Thomson Learning 2001
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Online Access:Click Here to View Status and Holdings.
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245 1 1 |a INTERNET MARKETING  |c JAGDISH N. SHETH, ABDOLREZA ESHGHI and BALAJI C. KRISHNAN 
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300 # # |a 419 pages  |b illustrations  |c 23 cm 
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504 # # |a Includes bibliographical references and index 
520 # # |a This text examines the role of technology in the business world. It examines the radical role of electronic marketing, electronic commerce, and other information technology subjects that affect and change the role of marketing on a daily basis 
650 # 0 |a Internet marketing 
700 1 # |a Krishnan, Balaji C  |e author 
700 # # |a Eshghi, Abdolreza  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=254341 
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