INTERNET MARKETING
This text examines the role of technology in the business world. It examines the radical role of electronic marketing, electronic commerce, and other information technology subjects that affect and change the role of marketing on a daily basis
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Main Authors: | , , |
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Format: | Book |
Language: | English |
Published: |
Australia
South-Western/Thomson Learning
2001
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000cam#a2200000#i 4501 | ||
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001 | wils-254341 | ||
005 | 201825124518 | ||
008 | 240117t2001 AT a## ##001 ##eng#D | ||
020 | # | # | |a 0030321336 (paperback) |
020 | # | # | |a 9780030321337 (paperback) |
040 | # | # | |a DLC |d UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415.1265 |b .S533 2001 |
100 | 1 | # | |a Sheth, Jagdish N. |e author |
245 | 1 | 1 | |a INTERNET MARKETING |c JAGDISH N. SHETH, ABDOLREZA ESHGHI and BALAJI C. KRISHNAN |
264 | # | 1 | |a Australia |b South-Western/Thomson Learning |c 2001 |
264 | # | 4 | |c ©2001 |
300 | # | # | |a 419 pages |b illustrations |c 23 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
504 | # | # | |a Includes bibliographical references and index |
520 | # | # | |a This text examines the role of technology in the business world. It examines the radical role of electronic marketing, electronic commerce, and other information technology subjects that affect and change the role of marketing on a daily basis |
650 | # | 0 | |a Internet marketing |
700 | 1 | # | |a Krishnan, Balaji C |e author |
700 | # | # | |a Eshghi, Abdolreza |e author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=254341 |
964 | # | # | |c BOK |d 01 |