MANAGING SERVICES MARKETING : TEXT AND READINGS
Designed for an advanced MBA course in the marketing of services & for executive programs geared to managers in service firms
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Fort Worth :
Dryden Press ,
1999
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| Edition: | Fourth Edition |
| Series: | Dryden Press series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Managing services marketing text and readings