MANAGING SERVICES MARKETING : TEXT AND READINGS

MANAGING SERVICES MARKETING : TEXT AND READINGS

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Designed for an advanced MBA course in the marketing of services & for executive programs geared to managers in service firms

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Bibliographic Details
Main Authors: Bateson, John E. G. (Author), Hoffman, K. Douglas (Author)
Format: Book
Language:English
Published: Fort Worth : Dryden Press , 1999
Edition:Fourth Edition
Series:Dryden Press series in marketing
Subjects:
Service industries > Management > Marketing
Service industries > Marketing > Management
Service industries > Management
Online Access:Click Here to View Status and Holdings.
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