MANAGING SERVICES MARKETING : TEXT AND READINGS

MANAGING SERVICES MARKETING : TEXT AND READINGS

Show other versions (4)

Designed for an advanced MBA course in the marketing of services & for executive programs geared to managers in service firms

Saved in:

Bibliographic Details
Main Authors:	Bateson, John E. G. (Author), Hoffman, K. Douglas (Author)
Format:	Book
Language:	English
Published:	Fort Worth : Dryden Press , 1999
Edition:	Fourth Edition
Series:	Dryden Press series in marketing
Subjects:	Service industries > Management > Marketing Service industries > Marketing > Management Service industries > Management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

Description
Summary:	Designed for an advanced MBA course in the marketing of services & for executive programs geared to managers in service firms
Physical Description:	xxvi, 471 pages illustration 28 cm
Bibliography:	Includes bibliographical references and index
ISBN:	9780030885192