Basic marketing research

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Bibliographic Details
Main Author:	Churchill, Gilbert A.
Other Authors:	Neilsen, Arthur C
Format:	Book
Published:	Australia South-Western 2001
Edition:	4th ed.
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
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MARC


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100	1	#	\|a Churchill, Gilbert A.
245	1	1	\|a Basic marketing research \|c Gilbert A. Churchill, Jr
250	#	#	\|a 4th ed.
260	#	#	\|a Australia \|b South-Western \|c 2001
300	#	#	\|a xvii, 830 p. \|b ill. (some col.) \|c 28 cm
500	#	#	\|a Includes index
650	#	0	\|a Marketing research
700	1	#	\|a Neilsen, Arthur C
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=254337
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam