International marketing strategy analysis, development and implementation

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Bibliographic Details
Main Author: Doole, Isobel
Other Authors: Lowe, Robin
Format: Book
Published: Australia Thomson Learning 2001
Edition:3rd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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090 0 0 |a HF1416  |b .P49 2001 
100 1 # |a Doole, Isobel 
245 1 0 |a International marketing strategy  |b analysis, development and implementation  |c Isobel Doole and Robin Lowe 
250 # # |a 3rd ed 
260 # # |a Australia  |b Thomson Learning  |c 2001 
300 # # |a xiii, 453 p.  |b ill. (some col.)  |c 26 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Export marketing  |x Management 
650 # 0 |a Export marketing  |v Case studies  |x Management 
700 1 # |a Lowe, Robin 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=254269 
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