International marketing strategy analysis, development and implementation
Saved in:
Main Author: | |
---|---|
Other Authors: | |
Format: | Book |
Published: |
Australia
Thomson Learning
2001
|
Edition: | 3rd ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
LEADER | 00000n a2200000 a 4501 | ||
---|---|---|---|
001 | wils-254269 | ||
005 | 2023813144152 | ||
020 | # | # | |a 1861527721 |
090 | 0 | 0 | |a HF1416 |b .P49 2001 |
100 | 1 | # | |a Doole, Isobel |
245 | 1 | 0 | |a International marketing strategy |b analysis, development and implementation |c Isobel Doole and Robin Lowe |
250 | # | # | |a 3rd ed |
260 | # | # | |a Australia |b Thomson Learning |c 2001 |
300 | # | # | |a xiii, 453 p. |b ill. (some col.) |c 26 cm |
504 | # | # | |a Includes bibliographical references and index |
650 | # | 0 | |a Export marketing |x Management |
650 | # | 0 | |a Export marketing |v Case studies |x Management |
700 | 1 | # | |a Lowe, Robin |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=254269 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |
998 | # | # | |a 00250##a003.5.1||00250##b002.5.3||00260##a003.5.1||00260##b003.5.1||00260##c003.5.1||00300##a003.5.1||00300##b003.5.1||00300##c003.5.1|| |