International marketing strategy analysis, development and implementation

International marketing strategy analysis, development and implementation

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Bibliographic Details
Main Author: Doole, Isobel
Other Authors: Lowe, Robin
Format: Book
Published: Australia Thomson Learning 2001
Edition:3rd ed
Subjects:
Export marketing > Management
Export marketing > Case studies > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiii, 453 p. ill. (some col.) 26 cm
Bibliography:Includes bibliographical references and index
ISBN:1861527721

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