Small business management an entrepreneurial emphasis

This textbook focuses on the niche occupied by small businesses and its contribution to the larger economy. It introduces the knowledge and skills needed to manage a small business. Chapters address issues of strategy, venture opportunity, marketing, management, and finance. The companion CD-ROM is...

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Bibliographic Details
Main Authors:	Longenecker, Justin G. (Author), Petty, J. William (Author), Moore, Carlos W. (Author)
Format:	Book
Language:	English
Published:	Australia Thomson 2003
Edition:	12th ed
Subjects:	Small business > Management
Online Access:	Click Here to View Status and Holdings.
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