Small business management an entrepreneurial emphasis
This textbook focuses on the niche occupied by small businesses and its contribution to the larger economy. It introduces the knowledge and skills needed to manage a small business. Chapters address issues of strategy, venture opportunity, marketing, management, and finance. The companion CD-ROM is...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Australia
Thomson
2003
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| Edition: | 12th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This textbook focuses on the niche occupied by small businesses and its contribution to the larger economy. It introduces the knowledge and skills needed to manage a small business. Chapters address issues of strategy, venture opportunity, marketing, management, and finance. The companion CD-ROM is entitled "Preparing the business plan : to accompany Small business management." |
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| Item Description: | Includes index |
| Physical Description: | xxix, 786 pages some colour illustrations 26 cm 1 compct disk (4 3/4 in.) |
| ISBN: | 032406554X |
Small business management an entrepreneurial emphasis