Big brands big trouble lessons learned the hard way

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Bibliographic Details
Main Author:	Trout, Jack
Format:	Unknown
Published:	New York John Wiley & Sons 2001
Subjects:	Brand name products Competition Success in business
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Trout, Jack
245	1	1	\|a Big brands big trouble \|b lessons learned the hard way \|c Jack Trout
260	#	#	\|a New York \|b John Wiley & Sons \|c 2001
300	#	#	\|a x, 223 p. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Brand name products
650	#	0	\|a Competition
650	#	0	\|a Success in business
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