Big brands big trouble lessons learned the hard way

Saved in:

Bibliographic Details
Main Author:	Trout, Jack
Format:	Book
Published:	New York John Wiley & Sons 2001
Subjects:	Brand name products Competition Success in business
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-252736
020	#	#	\|a 0471414328
020	#	#	\|a 0471263036
040	#	#	\|a DPL \|d ITMB
090	0	0	\|a HD69.B7 \|b T759 2001
100	1	#	\|a Trout, Jack
245	1	1	\|a Big brands big trouble \|b lessons learned the hard way \|c Jack Trout
260	#	#	\|a New York \|b John Wiley & Sons \|c 2001
300	#	#	\|a x, 223 p. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Brand name products
650	#	0	\|a Competition
650	#	0	\|a Success in business
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=252736
964	#	#	\|c BOK \|d 01
998	#	#	\|a 00260##a002.17.2\|\|00260##b002.17.2\|\|00260##c002.17.2\|\|00300##a002.17.2\|\|00300##c002.17.2\|\|00500##a002.17.2\|\|