Big brands big trouble lessons learned the hard way
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| Format: | Unknown |
| Published: |
New York
John Wiley & Sons
2001
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | x, 223 p. 24 cm |
| ISBN: | 0471414328 0471263036 |
The brand who cried wolf deliver on your company's promise and create customers for life 
Living brands collaboration + innovation = customer fascination