Consumption, identity, and style marketing, meanings and the packaging of pleasure
Saved in:
| Other Authors: | |
|---|---|
| Format: | Unknown |
| Published: |
London
Routledge
1990
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
Consumption, identity, and style marketing, meanings, and the packaging of pleasure
Marketing to generations X
UNDERSTANDING CONSUMER DECISION MAKING The Means-End Approach to Marketing and Advertising Strategy
