The hybrid company reach all your customers through multi-channels anytime, anywhere

• Main Author: Tiernan, Bernadette (Author)
• Format: Book
• Language: English
• Published: Chicago Dearborn Trade Publishing 2001
• Subjects: Internet advertising; Internet marketing; Electronic commerce
• Online Access: Click Here to View Status and Holdings.

 In the past year, consumers created a crescendo of e-commerce activity and raised the performance bar to new heights. Thousands of entrepreneurial dot-coms rushed to capture the sizzling appeal of the dominant market leaders. But the infatuation is over. To achieve profitability and longevity, tomorrow's leaders need to reach all of their customers through multi-channels achieved with a "hybrid" structure that blends e-commerce, a physical presence, and print, such as a catalog. Hybrid companies will be the most vital businesses thriving in the next stage of the Internet economy, says consultant and entrepreneur Bernadette Tiernan, whose clients have included such Fortune 500 giants as Motorola and AT&T. Hybrid companies will achieve a profit, maintain a steady pattern of increasing sales, acquire capital for growth, and successfully expand at a rate faster than any other business model.