BUSINESS RESEARCH METHODS a managerial approach
A brief introduction to business research methods designed for undergraduate and postgraduate subjects in that area. The book is written in an easy-to-read style and assumes the reader has no prior research or statistics knowledge. It provides a broad overview of a range of contemporary business res...
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| Format: | Book |
| Language: | English |
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Sydney
Addison Wesley Longman
1999
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| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9780582811225 |q paperback |
| 020 | # | # | |a 0582811228 |
| 040 | # | # | |a UUM |d UiTM |e rda |
| 090 | 0 | 0 | |a HD30.4 |b T53 1999 |
| 100 | 1 | # | |a Ticehurst, Gregory W. |d 1943- |e author |
| 111 | 2 | # | |a Bank Negara Malaysia |
| 245 | 1 | 1 | |a BUSINESS RESEARCH METHODS |b a managerial approach |c G. W. Ticehurst, A. J. Veal |
| 264 | # | 1 | |a Sydney |b Addison Wesley Longman |c 1999 |
| 264 | # | 4 | |c ©1999 |
| 300 | # | # | |a x, 274 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes references and index |
| 520 | # | # | |a A brief introduction to business research methods designed for undergraduate and postgraduate subjects in that area. The book is written in an easy-to-read style and assumes the reader has no prior research or statistics knowledge. It provides a broad overview of a range of contemporary business research methods. |
| 650 | # | 0 | |a Management |x Research |
| 650 | # | 0 | |a Management |x Research |x Methodology |
| 700 | 1 | # | |a Veal, A.J. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=251601 |
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Business research methods a managerial approach