BUSINESS RESEARCH METHODS a managerial approach
A brief introduction to business research methods designed for undergraduate and postgraduate subjects in that area. The book is written in an easy-to-read style and assumes the reader has no prior research or statistics knowledge. It provides a broad overview of a range of contemporary business res...
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| Main Authors: | , |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Sydney
Addison Wesley Longman
1999
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | A brief introduction to business research methods designed for undergraduate and postgraduate subjects in that area. The book is written in an easy-to-read style and assumes the reader has no prior research or statistics knowledge. It provides a broad overview of a range of contemporary business research methods. |
|---|---|
| Physical Description: | x, 274 pages illustrations 25 cm |
| Bibliography: | Includes references and index |
| ISBN: | 9780582811225 0582811228 |
Business research methods a managerial approach